Why LinkedIn image sizes matter

A LinkedIn company Page uses images in several different locations. The company logo appears beside Page activity, the cover image fills a wide header area, and post images may be displayed in square, horizontal, or vertical formats.

Starting with the correct dimensions helps prevent blurry logos, cropped headlines, misplaced branding, and inconsistent post layouts.

Practical recommendation: create separate templates for the company logo, Page cover, feed graphics, link previews, and document posts instead of resizing one design for every LinkedIn placement.

LinkedIn company image size overview

  • Company Page logo: 400 × 400 pixels recommended.
  • Company Page cover image: 4200 × 700 pixels.
  • Square feed post: 1080 × 1080 pixels.
  • Vertical feed post: 1080 × 1350 pixels.
  • Horizontal feed post: 1200 × 627 pixels.
  • Link preview image: 1200 × 627 pixels.
  • Carousel ad card: 1080 × 1080 pixels.
  • Life tab main image: 1128 × 376 pixels.
  • Life tab custom module: 502 × 282 pixels.
  • Life tab company photo: 900 × 600 pixels recommended.

LinkedIn accepts several image proportions for organic posts. The best size depends on whether the company is sharing a single graphic, several photos, a website link, a document, or sponsored content.

LinkedIn company logo size

The company logo represents the business throughout LinkedIn. It can appear on the Page, beside company posts, in search results, and in other areas where the organization is referenced.

  • Recommended size: 400 × 400 pixels.
  • Minimum size: 268 × 268 pixels.
  • Aspect ratio: 1:1 square.
  • File type: PNG or JPEG.
  • Maximum Page image file size: 3 MB.

A larger square logo provides more detail than the minimum accepted size. Keep the primary logo centered and avoid placing important details directly against the edges.

How to prepare a LinkedIn company logo

Company logos are often shown at a small size. A simplified logo mark may remain easier to recognize than a long company name or detailed tagline.

  • Use a square canvas.
  • Center the logo inside the image.
  • Leave consistent space around the design.
  • Avoid small taglines and detailed wording.
  • Test the logo against light and dark backgrounds.
  • Review the uploaded logo at a small display size.
LinkedIn may display the company logo against both light and dark backgrounds. A transparent logo should be reviewed carefully to make sure it remains visible.

LinkedIn company Page cover image size

The cover image is the wide banner displayed across the top of a LinkedIn company Page. It can communicate the company’s positioning, product category, services, campaign, or visual identity.

  • Recommended size: 4200 × 700 pixels.
  • Aspect ratio: 6:1.
  • File type: PNG or JPEG.
  • Maximum Page image file size: 3 MB.
  • Use a high-resolution image for better clarity.

LinkedIn may adjust the cover image to fit different devices and screen sizes. Parts of the image can be trimmed horizontally or vertically.

LinkedIn cover image safe area

Important cover content should remain near the center of the banner. Background colors and photographs can extend across the entire width, but logos, headlines, and other essential information should stay away from the edges.

  • Keep the main headline near the center.
  • Avoid placing text directly against the left or right edge.
  • Keep important details away from the lower-right corner.
  • Use limited wording instead of several lines of small text.
  • Review the Page cover on desktop and mobile.
LinkedIn specifically recommends placing key cover details away from the edges, especially the lower-right corner, because the banner may be cropped differently across screen sizes.

LinkedIn square feed post size

Square images are useful for company announcements, product highlights, educational graphics, customer quotes, statistics, and repeatable branded posts.

  • Recommended working size: 1080 × 1080 pixels.
  • Aspect ratio: 1:1.
  • Useful for centered graphics and product layouts.
  • Works well in single-image and campaign workflows.
  • Use PNG for graphics containing text and shapes.

A square format provides a balanced layout that can also be adapted for other social media platforms without changing the overall proportions.

LinkedIn vertical feed post size

A vertical image provides more height in the LinkedIn feed and can create additional space for product images, short lists, educational content, or business announcements.

  • Recommended working size: 1080 × 1350 pixels.
  • Aspect ratio: 4:5.
  • Supported within LinkedIn’s organic photo ratio range.
  • Useful for mobile-focused company posts.
  • Keep text inside a protected central area.

LinkedIn supports uploaded photo ratios from 3:1 through 4:5. An image outside that range may be centered and cropped to fit the maximum supported ratio.

LinkedIn horizontal feed post size

Horizontal images work well for wide photographs, website content, reports, business announcements, and link-style graphics.

  • Recommended working size: 1200 × 627 pixels.
  • Aspect ratio: approximately 1.91:1.
  • Useful for website and article preview graphics.
  • Keep text large because the image has less vertical space.
  • Avoid placing important content near the side edges.

LinkedIn image post requirements

LinkedIn provides minimum and maximum requirements for photos uploaded to posts. Using a larger image usually produces a clearer result than uploading a file near the minimum dimensions.

  • Minimum photo size: 552 × 276 pixels.
  • Recommended width: at least 1080 pixels.
  • Maximum upload size: 5 MB.
  • Supported aspect-ratio range: 3:1 through 4:5.
  • Uploaded photos cannot be resized after posting.

Review the exported file carefully before publishing because the image cannot be edited or resized after the post has been completed.

LinkedIn link preview image size

When a company Page shares a website or article URL, LinkedIn may generate a preview image from the linked page. Page administrators may also be able to customize the image and title before publishing.

  • Recommended size: 1200 × 627 pixels.
  • Aspect ratio: 1.91:1.
  • Image must be more than 200 pixels wide.
  • Smaller images may appear as left-side thumbnails.
  • Other proportions may display with subtle padding on mobile.

A dedicated link preview graphic should use a short headline and clear visual subject. Detailed wording can become difficult to read when the preview is displayed at a smaller size.

Organic link preview proportions

LinkedIn may display organic third-party link previews in a smaller layout. For optimal thumbnail rendering, LinkedIn recommends using either a 3:2 or 16:9 proportion for organic link content.

  • Use 3:2 or 16:9 for organic third-party link thumbnails.
  • Keep the main subject centered.
  • Avoid small wording inside the preview.
  • Confirm the website’s Open Graph image is current.
  • Review the generated preview before publishing.

LinkedIn multi-image post sizes

LinkedIn allows several photos to be uploaded in one post. The layout depends on the number of images and the orientation of the first image.

  • LinkedIn supports up to 20 photos in one post.
  • The first image influences the overall layout.
  • Multi-image posts render at a maximum 4:5 ratio.
  • Images in lower rows may be cropped to fit.
  • Use consistent dimensions when possible.

Prepare the first image carefully because it receives greater visual emphasis and helps determine whether the remaining images appear beside or below it.

Preparing a consistent multi-image post

Using matching dimensions makes a group of business images easier to review and reduces unexpected layout changes.

  • Use one ratio for the entire image set.
  • Choose square or vertical images before designing.
  • Place the most important graphic first.
  • Keep headlines in the same location on every image.
  • Review the complete layout before publishing.

LinkedIn document post size

Company Pages can upload documents such as PDF presentations, reports, guides, checklists, and educational slides. Users can move through the document directly inside the LinkedIn post.

  • Supported files include PDF, PPT, PPTX, DOC, and DOCX.
  • Maximum file size: 100 MB.
  • Maximum document length: 300 pages.
  • Use the same page dimensions throughout the document.
  • Convert to PDF when possible for more consistent display.

LinkedIn does not specify one required pixel size for document pages. Square, portrait, and presentation-style pages can be used, but the complete document should maintain one consistent page size.

Practical document post dimensions

A company can use a square or vertical page format for a LinkedIn document post. The best choice depends on the amount of content and the intended reading experience.

  • Square document page: 1080 × 1080 pixels.
  • Vertical document page: 1080 × 1350 pixels.
  • Use large headings and limited text per page.
  • Keep important content away from page edges.
  • Review the PDF at phone-screen size before uploading.

LinkedIn carousel ad image size

Carousel ads contain several image cards that users can move through. They can be used for product collections, service categories, campaign steps, or feature-based business content.

  • Recommended card size: 1080 × 1080 pixels.
  • Aspect ratio: 1:1.
  • Use between 2 and 10 cards.
  • Maximum image dimension: 4320 × 4320 pixels.
  • Maximum file size per card: 10 MB.

Each carousel card should use matching dimensions and consistent text placement. Keep card headlines brief because displayed text can be truncated.

LinkedIn Life tab image sizes

Businesses with LinkedIn Career Pages can use additional images in the Life tab to present company culture, workplace information, and employee experiences.

  • Life tab main image: 1128 × 376 pixels.
  • Life tab custom module: 502 × 282 pixels.
  • Company photo minimum: 264 × 176 pixels.
  • Company photo recommended: 900 × 600 pixels.
  • Use PNG or JPEG files under 3 MB.

These modules are available through LinkedIn Career Pages and may not appear on a standard company Page.

Choose the correct file format

PNG and JPEG are the primary image formats used for LinkedIn company Page images. The better choice depends on the type of visual being uploaded.

  • Use PNG for logos, text, icons, and flat-color graphics.
  • Use JPEG for photographs and detailed backgrounds.
  • Use a high-resolution JPEG for large Page cover photographs.
  • Avoid excessive compression that makes text appear blurry.
  • Keep an editable master copy before exporting.

Protect text from cropping

LinkedIn content may display differently across desktop screens, mobile devices, post previews, and sponsored placements. A protected internal margin helps keep essential information visible.

  • Keep headlines away from the image edges.
  • Place logos inside the central content area.
  • Avoid small text near the bottom of a post.
  • Keep cover details away from the lower-right corner.
  • Preview the uploaded image before publishing.

Review LinkedIn images on mobile

Company graphics are often created on large desktop screens but viewed in a smaller mobile feed. Text that looks readable during editing can become difficult to see after the image is reduced.

  • Open the exported file on a phone.
  • Confirm that the headline is readable.
  • Check that the company logo remains recognizable.
  • Remove unnecessary supporting text.
  • Review the final LinkedIn preview before posting.

LinkedIn company image checklist

  • Use 400 × 400 pixels for the company Page logo.
  • Use 4200 × 700 pixels for the Page cover image.
  • Keep cover details away from the edges.
  • Use at least 1080 pixels of width for feed graphics.
  • Use 1080 × 1080 pixels for square posts.
  • Use 1080 × 1350 pixels for vertical posts.
  • Use 1200 × 627 pixels for link preview graphics.
  • Use matching dimensions for multi-image posts.
  • Use consistent page sizes in document posts.
  • Review every image on mobile before publishing.

Frequently Asked Questions

What size should a LinkedIn company logo be?

LinkedIn recommends a 400 × 400 pixel square company logo. The minimum accepted size is 268 × 268 pixels.

What size should a LinkedIn company Page cover be?

LinkedIn recommends a 4200 × 700 pixel cover image. Keep important details near the center because the image may be cropped on different screens.

What size should a LinkedIn company post image be?

A square post can use 1080 × 1080 pixels, a vertical post can use 1080 × 1350 pixels, and a horizontal post can use approximately 1200 × 627 pixels.

What size should a LinkedIn link preview image be?

LinkedIn recommends a 1.91:1 ratio using 1200 × 627 pixels for a customized Page post preview image.

How many images can a LinkedIn post include?

LinkedIn supports up to 20 photos in a multi-image post. The orientation of the first image helps determine the final layout.

Should LinkedIn company images be PNG or JPEG?

PNG is useful for logos and graphics containing text. JPEG is often better for photographs and detailed Page cover images.

Final Thoughts

LinkedIn company Pages use several image formats, including square logos, wide cover images, feed graphics, link previews, multi-image layouts, documents, and carousel cards.

Preparing each image at the correct size and keeping important content inside a protected area helps company visuals remain clearer across desktop, mobile, and other LinkedIn placements.

How VestiMock helps

VestiMock helps businesses prepare images directly in the browser. Users can work with structured canvas sizes, organize visual assets, review image placement, and export cleaner graphics for ecommerce and business workflows.

Images are processed locally in the browser and are not stored by VestiMock.

Source

Information in this article was reviewed against LinkedIn Help guidance for LinkedIn Page and Career Page images, company logos, cover images, uploaded photos, multi-image posts, customized link previews, document posts, organic content, and carousel advertising specifications as of 2026.

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