Facebook Image Sizes for Business Pages

Why Facebook image sizes matter

A Facebook business Page uses images in several different placements. Each placement has its own proportions, display behavior, and cropping requirements. A graphic created for one placement may not fit another without adjustment.

Starting with the correct image ratio helps prevent stretched photos, cropped logos, hidden text, and inconsistent branding across desktop and mobile screens.

Facebook business image size overview

• Page profile picture: upload at least 320 × 320 pixels.
• Page cover photo: at least 400 × 150 pixels.
• Square feed image: 1080 × 1080 pixels.
• Vertical feed image: 1080 × 1350 pixels.
• Landscape feed image: 1200 × 628 pixels.
• Facebook Story: 1080 × 1920 pixels.
• Facebook Reel cover or vertical creative: 1080 × 1920 pixels.
• Carousel image: 1080 × 1080 pixels.
• Catalog product image: 1024 × 1024 pixels recommended.

These dimensions provide practical working sizes while maintaining the proportions commonly supported by Facebook and Meta business placements.

Facebook Page profile picture size

The profile picture represents the business throughout Facebook. It may appear beside posts, comments, search results, notifications, and Page information.

• Recommended upload size: at least 320 × 320 pixels.
• Aspect ratio: 1:1 square.
• Displayed as a circle in many Facebook locations.
• Use PNG for logos and graphics with text.
• Keep the main logo or symbol centered.

Facebook displays Page profile pictures at different sizes depending on the device. Uploading a larger square file helps preserve image clarity when the profile picture is displayed in several locations.

How to prepare a Facebook profile picture

A simple logo or recognizable business symbol usually works better than a long business name inside the small profile-picture area.

• Use a square canvas.
• Center the primary logo or icon.
• Leave space around the outer edge.
• Avoid small taglines or detailed text.
• Preview the design inside a circular crop.
• Check the image at a small display size.

Facebook Page cover photo size

The cover photo is the wide image displayed near the top of a Facebook business Page. It can be used to introduce the business, show products, communicate a promotion, or reinforce the brand.

• Minimum size: 400 × 150 pixels.
• Facebook mobile display uses a wide format near a 2.4:1 ratio.
• Use a larger file for improved clarity.
• Use JPEG for photo-based covers.
• Use PNG when the cover includes logos or important text.

Because the cover photo may display differently across desktop and mobile devices, important wording should remain inside the central area of the design.

A practical Facebook cover photo canvas

Businesses can create a larger cover-photo canvas that preserves the wide proportions required for the Page header. A larger file provides more detail than the minimum accepted dimensions.

• Use a wide horizontal canvas.
• Keep the main message near the center.
• Avoid placing text directly against the left or right edge.
• Do not place important content near the bottom-left profile area.
• Review both the desktop and mobile Page display.

Facebook cover photo safe area

A safe area protects important content from device-specific cropping. Background colors and photographs can extend across the full cover, while the main wording, logo, and call to action remain inside the central section.

• Place the primary headline near the center.
• Keep logos away from the outer edges.
• Avoid placing important text in the bottom-left corner.
• Use large, readable wording.
• Check the finished cover on a phone.

Facebook square feed post size

Square images provide a simple format for product announcements, educational graphics, customer reviews, promotions, and business updates.

• Recommended size: 1080 × 1080 pixels.
• Aspect ratio: 1:1.
• Useful for single-image and carousel posts.
• Easy to reuse across several social platforms.
• Works well for centered text and product layouts.

Keep the main message short enough to remain readable when the post is viewed on a phone or shown as a smaller preview.

Facebook vertical feed post size

A vertical post occupies more height in the Facebook feed and provides additional space for products, text, and structured layouts.

• Recommended size: 1080 × 1350 pixels.
• Aspect ratio: 4:5.
• Useful for product-focused business graphics.
• Provides more feed space than a square image.
• Keep important content away from the outer edges.

Meta supports both 1:1 and 4:5 image ratios for feed placements. A vertical 4:5 image can be useful when a business wants the post to occupy more screen space without using the full-screen Story format.

Facebook landscape feed image size

Landscape images work well for wide product scenes, website previews, business announcements, and graphics that contain horizontal photography.

• Common working size: 1200 × 628 pixels.
• Approximate aspect ratio: 1.91:1.
• Useful for link-style and wide-format graphics.
• Keep text large because the image displays at a shorter height.
• Avoid placing important content near the left and right edges.

Facebook Story image size

Facebook Stories use a full-screen vertical layout. They are commonly viewed on mobile devices and include interface elements near the top and bottom of the screen.

• Recommended size: 1080 × 1920 pixels.
• Aspect ratio: 9:16.
• Use PNG for text-heavy business graphics.
• Use JPEG for photo-focused Stories.
• Keep important text inside the central safe area.

Leave enough space around the top and bottom because account information, controls, captions, and action areas may overlap the design.

Facebook Story safe zones

A Story may use the full 1080 × 1920 canvas, but essential content should not fill the entire height. The top and bottom sections are more likely to contain interface overlays.

• Keep the headline away from the top edge.
• Place calls to action above the bottom controls.
• Keep logos away from the corners.
• Use the central area for product names and prices.
• Preview the Story before publishing.

Facebook Reel image and cover size

Facebook Reels use a vertical 9:16 format similar to Stories. A business can use a vertical cover or opening graphic to introduce the Reel and make the subject easier to recognize.

• Recommended vertical size: 1080 × 1920 pixels.
• Aspect ratio: 9:16.
• Keep the main subject near the center.
• Avoid important text near the bottom caption area.
• Check how the cover appears in smaller previews.

Reel controls and captions may cover parts of the vertical canvas. Text that is visible in the original file can become difficult to read when interface elements are added.

Facebook carousel image size

Carousel posts allow a business to share several images that users can move through. They are useful for product collections, instructions, features, before-and-after examples, and step-by-step content.

• Recommended size: 1080 × 1080 pixels.
• Aspect ratio: 1:1.
• Use the same dimensions for every carousel card.
• Keep text placement consistent across slides.
• Use JPEG or PNG image files.

Meta recommends a 1080 × 1080 pixel resolution for carousel images. Keeping all cards square prevents inconsistent cropping as users move through the carousel.

Facebook catalog product image size

Catalog images are used to represent products in Meta commerce and advertising workflows. Product photography should be clear, consistent, and easy to understand at a small size.

• Minimum product image size: 500 × 500 pixels.
• Recommended product image size: 1024 × 1024 pixels.
• Preferred display format: square 1:1.
• Use a consistent background across products.
• Keep the complete product visible inside the image.

Avoid submitting a small image and enlarging it because enlargement cannot restore missing detail. Start with a clear source image and export it at the required dimensions.

Facebook Marketplace image size

Marketplace listing images should show the product clearly and provide enough detail for shoppers to understand its condition, shape, color, and important features.

• Practical working size: 1200 × 1200 pixels.
• Aspect ratio: 1:1 square.
• Use clear product-focused photography.
• Avoid large text covering the product.
• Include additional views when needed.

Facebook event cover image size

Event cover graphics use a wide horizontal format. They may include the event name, date, location, product launch, sale information, or other business details.

• Use a wide horizontal image.
• Keep the title and date in the central area.
• Avoid detailed text near the edges.
• Use strong contrast between the wording and background.
• Check the event page on desktop and mobile.

Facebook interfaces can change over time, so businesses should preview the event cover after uploading it and adjust the design when necessary.

Choose the correct image file type

PNG and JPEG are common choices for Facebook business images. The correct format depends on whether the design is primarily a photograph or a structured graphic.

• Use PNG for logos, text, icons, and flat colors.
• Use JPEG for photographs and complex product scenes.
• Export at a high enough quality to avoid visible compression.
• Review the finished image before uploading.
• Keep an editable master copy of the original design.

Protect text from Facebook cropping

Even when an image uses the correct dimensions, it may appear differently in previews or on different devices. A protected internal margin helps keep essential content visible.

• Keep headlines inside the central area.
• Leave space around the logo.
• Avoid placing prices directly against an edge.
• Keep calls to action away from interface controls.
• Preview the image inside Facebook before publishing.

Avoid stretching images

Changing the width and height independently can distort products, logos, and text. The image should be cropped or placed on a correctly sized canvas instead of stretched to fit.

• Preserve the original image proportions.
• Resize from a corner when using a design application.
• Crop excess background when necessary.
• Add background space when the product should remain fully visible.
• Create a separate version for each Facebook placement.

Review business images on mobile

Many Facebook users view business Pages and posts on smartphones. A graphic that looks clear on a large desktop screen may contain text that is too small for a mobile feed.

• Open the exported image on a phone.
• Confirm that the headline is readable.
• Check whether the logo remains recognizable.
• Remove unnecessary supporting text.
• Review the uploaded image before publishing the post.

Facebook business image checklist

• Use a square image for the Page profile picture.
• Keep the profile logo inside a circular safe area.
• Use a wide image for the Page cover photo.
• Keep important cover text near the center.
• Use 1080 × 1080 pixels for square feed posts.
• Use 1080 × 1350 pixels for vertical feed posts.
• Use 1080 × 1920 pixels for Stories and Reels.
• Use matching dimensions for all carousel cards.
• Use clear square images for catalog products.
• Preview every uploaded graphic on mobile.

Frequently Asked Questions

What size should a Facebook business profile picture be?

Upload a square profile picture that is at least 320 × 320 pixels. Keep the main logo centered because Facebook commonly displays the image inside a circular crop.

What is the minimum Facebook Page cover photo size?

Meta states that a Facebook Page cover photo must be at least 400 pixels wide and 150 pixels tall. Using a larger image can provide better clarity.

What size should a Facebook feed post be?

A square post can use 1080 × 1080 pixels. A vertical feed post can use 1080 × 1350 pixels, while a wide landscape graphic can use approximately 1200 × 628 pixels.

What size should a Facebook Story be?

Use 1080 × 1920 pixels with a 9:16 aspect ratio. Keep important text away from the top and bottom interface areas.

What size should Facebook carousel images be?

Use 1080 × 1080 pixel square images and keep every carousel card at the same dimensions.

Should Facebook business images be PNG or JPEG?

PNG is useful for logos, text, icons, and structured graphics. JPEG works well for photographs and detailed product scenes.

Final Thoughts

Facebook business Pages use several image formats, including square profile pictures, wide cover photos, feed posts, full-screen Stories, vertical Reels, carousel cards, and catalog product images.

Preparing each image at the correct ratio and keeping important content inside a safe area helps business graphics remain clearer across desktop, mobile, previews, and other Facebook placements.

How VestiMock helps

VestiMock helps businesses prepare images directly in the browser. Users can work with structured canvas sizes, organize visual assets, review image placement, and export cleaner graphics for ecommerce and business workflows.

Images are processed locally in the browser and are not stored by VestiMock.

Source

Information in this article was reviewed against Meta and Facebook Help guidance for Facebook Page profile pictures and cover photos, supported placement aspect ratios, Stories, carousel images, advertisements, Marketplace images, and product catalog image specifications as of 2026.